Recent market surveys have shown that the consumer market in Kenya and E Africa region are ripe for quality products and services. With a growing middle-class market that is ready to spend higher for superior products and services.
The new and widening market segment is driven by desire for products that give a wholesome experience. This is the new consumer goods segment should strategise for the long term- compete with your self and keep it trendy and appealing!
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APP Professional Content SoftwareThu Jul 28, 2011 4:57 pm